Our story
begins here :
Who are we?
As under graduate students studying Mass media in India, we felt that there weren't any comprehensive online resources that analyze in depth the repository of Advertising campaigns that have been done Globally.
On top of that Advertising is unlike any other field, in that it can't be learnt through theory only through practice. So as young ambitious mAD men in the making, we decided to take on the challenge of creating that resource for everyone.
What do we want to do?
If you've ever tried writing an advert I'm sure you'll have notice that the insights and concepts behind the advert are extremely hard to find. In fact often times one doesn't know where the ideas come from. some times they come from things you notice around you in society, other times the come things you've read or heard, maybe its song, a poem or maybe even a painting that sparks an idea. We believe as humans, watching other people be creative sparks the creativity within us.
Our Goal is to Breakdown Creative Works of, Art and Advertising to create a resource that anyone can use to get inspired and spark their CREATIVITY.
The Team
Frank
Wolf
Nahum
Lobo
Satoshi
Nakamoto
Frank is one the most innovative and daring minds here at TIA. Always on the cutting edge of technological developments within the space, he is our go to guy when we need insight or breakdowns on immerging tech, social media, UI, UX, VR, NFT's or the Metaverse.
Frankie is also an amateur philosopher and Investor who can talk for hours about Finance and Nietzsche.
Nahum Lobo is the Founder and Visionary behind TIA!
Just like his name Nahum is an enigmatic and charismatic individual. A Creative force and Maverick who dreams of a world where the word Advertising is synonymous with positive social change. A world Advertising as a profession is valued with the same respect that is given to Doctors, Lawyers or Chartered Accounts.
Nahum wants to build an agency of the Future NOW! This website and blog is his first step towards that DREAM!
Satoshi AKA "Sato" is our resident Advertising Historian and Research resource here at TIA. The Curator and chief author of the popular ARTvertising blog, there is nothing Sato likes more than watching and analyzing Vintage ad campaigns.
A perfectionist who thinks about everything from first principles Sato loves to figures out why a campaign worked or didn't. His objective and analytical commentary on campaigns of the past or present is appreciated by all our regular readers.